Amazon’s Increasing Interest in Brick-and-Mortar

[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained. [Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar […]

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Burberry & Gucci Have the Most Advanced Omnichannel Strategies in Luxury

Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline. Read more… via @MeghanButler […]

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Facebook Explains Why It Wants to Be a Retail Store

This progression only makes sense. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. Facebook itself wins by making that path as short and self-contained as possible Read more… via Business of Fashion […]

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