Burberry & Gucci Have the Most Advanced Omnichannel Strategies in Luxury

Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline. Read more… via @MeghanButler […]

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Adidas Joins Wearable Stampede With Fitness Tracker

Finally, there is the question of whether Adidas, no matter how good it is at making shoes, has the technological chops to build wearables when companies like Apple, Google, Microsoft and a fleet of start-ups are slurping up engineers for their own efforts. Read more… […]

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Halfway to Iron Man: The Myo Motion Control Armband

It’s as easy to put on as a traditional armband, but is packed full of technology that lets it track both your hand movements and arm motions, then lets you use those gestures to control virtually anything on your desktop, laptop or smartphone. It’s a lot like Iron Man Tony Stark’s gesture-controlled holo-computer, but without […]

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Might Apple have a future as a fashion conglomerate?

No one is better at selling stylish tech than Apple. Now that it is hiring more experts from the fashion world, might they expand the possibilities, seek out alternative brands that have both style and tech at their heart, in order to expand the Apple portfolio? Read more… […]

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Facebook Explains Why It Wants to Be a Retail Store

This progression only makes sense. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. Facebook itself wins by making that path as short and self-contained as possible Read more… via Business of Fashion […]

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Hearst Digital’s New Publishing Platform Aims to Be an Advertiser’s Dream

“The sites will run on a new publishing platform that Hearst has spent the last year developing, which prioritizes a few things. One is the growing contingent of people reading on mobile: Stories will be positioned in an infinite scroll to better suit phone screens. Another is advertiser satisfaction.” Read more… […]

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How Estée Lauder Creates Effective Photos for FB, Pinterest, Twitter, IG

“To create images it posts regularly—it puts up at least one new image per platform each weekday and one across all platforms on weekends—Estée Lauder stages elaborate photo shoots quarterly. Photos appearing now were shot at a rented Hollywood Hills ranch house. More than 500 products were at the ready, along with a photographer, a […]

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