Through all this rumor and conjecture there’s still no name for the media-dubbed iWatch. However, Financial Times reporter Tim Bradshaw says “iWatch” isn’t it.
Finally, there is the question of whether Adidas, no matter how good it is at making shoes, has the technological chops to build wearables when companies like Apple, Google, Microsoft and a fleet of start-ups are slurping up engineers for their own efforts.
As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar.
It’s as easy to put on as a traditional armband, but is packed full of technology that lets it track both your hand movements and arm motions, then lets you use those gestures to control virtually anything on your desktop, laptop or smartphone. It’s a lot like Iron Man Tony Stark’s gesture-controlled holo-computer, but without the super-cool imagery.
No one is better at selling stylish tech than Apple. Now that it is hiring more experts from the fashion world, might they expand the possibilities, seek out alternative brands that have both style and tech at their heart, in order to expand the Apple portfolio?
“There’s now a trend of how we use technology to enhance the shopping experience rather than use technology to be the only shopping experience…”
“The sites will run on a new publishing platform that Hearst has spent the last year developing, which prioritizes a few things. One is the growing contingent of people reading on mobile: Stories will be positioned in an infinite scroll to better suit phone screens. Another is advertiser satisfaction.”
“To create images it posts regularly—it puts up at least one new image per platform each weekday and one across all platforms on weekends—Estée Lauder stages elaborate photo shoots quarterly. Photos appearing now were shot at a rented Hollywood Hills ranch house. More than 500 products were at the ready, along with a photographer, a prop stylist, two hand models and a manicurist.”
“Shoppers can create a new profile in 60 seconds or less by entering their height, weight, body type and size of their favorite dress instead of traditional measurements. The technology then analyzes billions of data points to make clothing recommendations; the more a person uses it, the more True Fit “learns” about what works for them.”
“Overall, connected wristband devices have developed a reputation for being clunky; many have displays that are arguably too large, while the bands are often rubber and the interface can look childish. Most aren’t something you’d want to put on to go to a fancy dinner. But Activité is a tracker you could dress up or down, depending on the occasion.”
“Lifestyle tech company X-Doria has launched the KidFit Wristband, which snaps onto the wrist when slightly tapped and keeps track of kids’ physical activity. The device is the latest from toy manufacturers looking to capitalize on the wearables trend.”
“…David Freschman, the founder of the aptly named fashion investment news site FashInvest, made some predictions for the future of fashion tech. And the future is looking good.”