RetailNext Raises Another $30 Million To Track In-Store Data

As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar.

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Halfway to Iron Man: The Myo Motion Control Armband

It’s as easy to put on as a traditional armband, but is packed full of technology that lets it track both your hand movements and arm motions, then lets you use those gestures to control virtually anything on your desktop, laptop or smartphone. It’s a lot like Iron Man Tony Stark’s gesture-controlled holo-computer, but without the super-cool imagery.

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Hearst Digital’s New Publishing Platform Aims to Be an Advertiser’s Dream

“The sites will run on a new publishing platform that Hearst has spent the last year developing, which prioritizes a few things. One is the growing contingent of people reading on mobile: Stories will be positioned in an infinite scroll to better suit phone screens. Another is advertiser satisfaction.”

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How Estée Lauder Creates Effective Photos for FB, Pinterest, Twitter, IG

“To create images it posts regularly—it puts up at least one new image per platform each weekday and one across all platforms on weekends—Estée Lauder stages elaborate photo shoots quarterly. Photos appearing now were shot at a rented Hollywood Hills ranch house. More than 500 products were at the ready, along with a photographer, a prop stylist, two hand models and a manicurist.”

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Shoppers Save Time, Money With Customisation

“Shoppers can create a new profile in 60 seconds or less by entering their height, weight, body type and size of their favorite dress instead of traditional measurements. The technology then analyzes billions of data points to make clothing recommendations; the more a person uses it, the more True Fit “learns” about what works for them.”

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This Watch Is Smart, But It’s Not a Smartwatch

“Overall, connected wristband devices have developed a reputation for being clunky; many have displays that are arguably too large, while the bands are often rubber and the interface can look childish. Most aren’t something you’d want to put on to go to a fancy dinner. But Activité is a tracker you could dress up or down, depending on the occasion.”

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