The program is sponsored by leading fashion companies such as Bloomingdale’s, LVMH, Macy’s and Tory Burch, who…are looking for B2B startups with solutions that can help solve a problem.
[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.
[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.
Seven months later, Fitbit is back in full, um, force.
The company has just announced a new line-up of activity-tracking devices, including one “smart” fitness watch. Two of the new wearables include optical heart rate sensors, something new to Fitbits.