The program is sponsored by leading fashion companies such as Bloomingdale’s, LVMH, Macy’s and Tory Burch, who…are looking for B2B startups with solutions that can help solve a problem.
[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.
[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.
Seven months later, Fitbit is back in full, um, force.
The company has just announced a new line-up of activity-tracking devices, including one “smart” fitness watch. Two of the new wearables include optical heart rate sensors, something new to Fitbits.
Apple…has tried to make its coming Apple Watch fashionable…Other device makers, meanwhile, are collaborating with fashion designers to put design higher on the priority list.
Finally, there is the question of whether Adidas, no matter how good it is at making shoes, has the technological chops to build wearables when companies like Apple, Google, Microsoft and a fleet of start-ups are slurping up engineers for their own efforts.
As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar.
It’s as easy to put on as a traditional armband, but is packed full of technology that lets it track both your hand movements and arm motions, then lets you use those gestures to control virtually anything on your desktop, laptop or smartphone. It’s a lot like Iron Man Tony Stark’s gesture-controlled holo-computer, but without the super-cool imagery.
“There’s now a trend of how we use technology to enhance the shopping experience rather than use technology to be the only shopping experience…”