US Open

Overview

Lacoste hosted a suite every year in Flushing Meadows for celebrities and other guests to watch Lacoste endorser Andy Roddick play in the US Open Tennis Championships. As part of our outreach we created invites every year: in Year 1 I utilized a flat design featuring a silhouette of Andy I created from one of our marketing photos, along with a color scheme inspired by tennis balls. Then, in Years 2 and 3, I used chartreuse again along with different contrasting colors, and carried elements from year to year where I could, to create a unique feeling for each while remaining familiar.

Client

Lacoste (In-house)

Skills

Graphic & Print Design
2009_US_Open_Invite_ext2009_US_Open_Invite_int
2010_US_Open_Invite_5x5_final_a2010_US_Open_Invite_5x5_final_b
2011_US_Open_Invite_5x5_final_outside2011_US_Open_Invite_5x5_final
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