Decoded Fashion London

Overview

For the second Decoded Fashion event, in London, legal concerns prevented us from carrying over past imagery, so we created a new and definitive visual language for the brand. Our goals were to extend Decoded Fashion’s brand to their first international event, and create a seminal experience in the Fashion Tech space. Together with the event sponsor, we addressed specific cultural expectations (both in terms of language and imagery) and created an engrossing experience for a rollicking discussion of the future of Fashion Tech.