For IX, All Hands served as a celebration of the past year's success and the culmination of rapid growth from family business to international organization. To honor that success, the people behind it, and the company's specific Canadian roots, we created a massive mural featuring individuals from various disciplines in the company. Along with a stylized version of a Canadian maple leaf, we extended that mural across the events, allowing attendees the experience of finding themselves and their friends on the screens and to reinforce our theme: "Welcome Home."
Index Exchange (In-house)
Creative Direction & Design