It is rare that a consumer separates your brand from your communication, customer service, or creative. Every touchpoint and experience is an opportunity to delight your audience.

Selected Work

Biography

With nearly 20 years of experience in industries including fashion, luxury, media, and tech, Anthony C. Santagati III leads design and marketing solutions for international brands. As a creative director, he has developed the look and feel of a variety of consumer-facing projects, from websites to e-commerce platforms, storefronts to live events. In digital-strategy roles, he has demonstrated an uncommon ability to predict emerging trends in technology and social media, bringing the best of what’s new to traditional markets.

Anthony's education combines artistic vision with academic rigor: He holds fine arts and law degrees from Howard University (BFA, 1999; JD, 2005) and continually updates his knowledge and skills by attending conferences on design, innovation, and creativity across the globe. And as a leader in his field, he has shared his own expertise and experience with everyone from international colleagues to aspiring college students. A native of South Carolina’s Sea Islands, he currently lives in Brooklyn, where he finds inspiring moments to photograph nearly every day.

Résumé

Experience
Creative Director & Digital Strategist (2012 - present)
Independent Consultant
Design & Strategy
  • Advised startups and small to midsize companies and non-profit organizations on branding, content, e-commerce, social, and digital marketing strategies.
  • Created brand names, logos, and other identity-related materials for both internal and client-facing uses.
  • Directed development and launches of websites on various platforms for fashion designers, photographers, national and international retailers and events, law firms, et al.
  • Guided photoshoots for e-commerce and editorial uses.
  • Designed ticketing, email marketing, and social marketing strategies for events.
  • Served as Interim Vice President of Marketing for short-term project: designed marketing and branding strategies, with focuses on content, digital marketing including email and social media, and brand style guides; and directed creative strategy including all photoshoots from concept to completion, early stage and e-commerce sites, and launch events.
Creative Director (2017 - 2018)
Index Exchange
Advertising Technology
  • Directed global branding and creative strategy.
  • Defined visual language across company from print to digital, experience to engagement.
  • Managed Creative & team and worked closely with events, communications, content marketing, and product marketing teams to execute overall Marketing & Communications strategy.
  • Oversaw event branding, collateral, and on-screen content for international and domestic corporate conferences.
  • Supervised redesign and development of company website (and five international iterations), and spearheaded development of other special web projects as required.
Chief Content & Digital Strategist (2012 - 2014)
Decoded Fashion
Apparel & Fashion Technology Event Startup
  • Led digital strategies to maximize reach to corporate partners, startups, and customers.
  • Directed creative and supervised development of new event websites.
  • Helped curate best in class digital technologies and platforms for international fashion tech events such as The World’s First Fashion Hackathon; The Decoded Fashion Forum at Mercedes-Benz Fashion Week, presented by Condé Nast; and Decoded Fashion: London, in association with EDITD and 10 Downing St/GREAT Campaign.
  • Developed content for SXSW V2V presentation.
Manager, Creative & Digital Media (2007 - 2012)
Lacoste
Apparel & Fashion
  • Managed creative and social media projects and supervised design and copy for email marketing and e-commerce website.
  • Discovered new digital consumer engagement opportunities for the brand, including Foursquare, Tumblr, Instagram, and Twitter; and launched @lacoste Twitter account in 2008 and cultivated its growth to over 350,000 followers within 2 years.
  • Directed creative work including microsites, direct mail, ad layouts, special event invitations, in-store signage, and e-commerce still-life photoshoots, all while curating the music program for more than 100 of Lacoste USA’s retail stores on a monthly basis.
Creative/Web Projects Coordinator (2006 - 2007)
Burberry
Apparel & Fashion
  • Managed e-commerce site redesign and all special projects between US, UK, and outside agencies including devising timelines, providing direction and assets to vendors, and coordinating approval process throughout.
  • Produced calendars in conjunction with the Marketing team and distributed them internationally across all retail channels.
  • Designed landing pages, emails, site alterations, and banner ads as required.
Web Systems Technology and Support Consultant (2002 - 2006)
AIDS Action
Nonprofit Organization
  • Supervised web development for main website and microsites.
  • Trained interns in web systems.
  • Designed ads, direct mail, and other items as required.
  • Launched AIDS Action social media properties.
Associate, Global Tax Technology (1999 - 2001)
PricewaterhouseCoopersPwC
Partnership, Accounting
  • Performed market research and market targeting, including profiling e-commerce strategies and creating target lists using on and offline sources.
  • Standardized research strategies for experimental internal research group.
  • Created training manual and workshop to extend those strategies to associates and managers.
Education
Howard University School of Law (2005)
JD, Law
Activities & Societies: Student Bar Association Chief Financial Officer 2002-2003, 1L Class Vice President 2001-2002, Intellectual Property Students Association, Sports & Entertainment Law Students Association, Black Law Students Association, Public Interest Law Students Association, Phi Alpha Delta Legal Fraternity, Sigma Delta Tau Legal Fraternity
Howard University (1999)
BFA, Experimental Studio Art
Activities & Societies: Captain - Howard University HCASC Academic Team, Big Brother/ Big Sister, President - College of Fine Arts Student Council, Chairperson - HU General Assembly Elections Committee
Beaufort High School (1994)
SC Governor's School for the Arts (1993)
Other Activities
Panelist & Presenter
  • “Who Needs A Fashion Cycle? I’ve Got Social Media,” South By Southwest (SXSW) Interactive, 2012
  • “The New ECommerce - Experiential,” Assembled Fashion Conference, 2011
  • “Digital & Gaming: The New Fashion Runway,” Influencer Conference NYC, 2011
Howard University Alumni Association
  • National Vice-President of Administration, 2016-2018
  • Member-at-Large, Executive Committee, 2012-2016
  • President, Howard University School of Law Alumni Club of NY, 2010-2012
  • Member, 2007-present

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