The program is sponsored by leading fashion companies such as Bloomingdale’s, LVMH, Macy’s and Tory Burch, who…are looking for B2B startups with solutions that can help solve a problem.
Read more… via Forbes
The program is sponsored by leading fashion companies such as Bloomingdale’s, LVMH, Macy’s and Tory Burch, who…are looking for B2B startups with solutions that can help solve a problem.
Read more… via Forbes
The beauty of focusing on pricing is its immediate effect: Prices can be changed on Sunday evening, and new profits start rolling in on Monday morning.
…digital luxury is so far behind that skilled companies are the “tallest dwarf,” not without their own challenges.
Read more… via Glossy
[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.
[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.
…it could feasibly become much more of a competitor against the likes of Pinterest, Facebook and others, positioning Tumblr not just as a place to consume content but to transact, too.
Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline.
This progression only makes sense. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. Facebook itself wins by making that path as short and self-contained as possible