…digital luxury is so far behind that skilled companies are the “tallest dwarf,” not without their own challenges.
Read more… via Glossy
…digital luxury is so far behind that skilled companies are the “tallest dwarf,” not without their own challenges.
Read more… via Glossy
[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.
[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.
…it could feasibly become much more of a competitor against the likes of Pinterest, Facebook and others, positioning Tumblr not just as a place to consume content but to transact, too.
Seven months later, Fitbit is back in full, um, force.
The company has just announced a new line-up of activity-tracking devices, including one “smart” fitness watch. Two of the new wearables include optical heart rate sensors, something new to Fitbits.
“Our business is about creating desire. It can be fickle because desire is fickle, but we try to have creativity to suspend the momentum.”
Read more… h/t Decoded Fashion via Forbes
It is a hybrid of Who What Wear and Vanity Fair and it works. It even partners like a blog.
Through all this rumor and conjecture there’s still no name for the media-dubbed iWatch. However, Financial Times reporter Tim Bradshaw says “iWatch” isn’t it.
Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline.
Finally, there is the question of whether Adidas, no matter how good it is at making shoes, has the technological chops to build wearables when companies like Apple, Google, Microsoft and a fleet of start-ups are slurping up engineers for their own efforts.
No one is better at selling stylish tech than Apple. Now that it is hiring more experts from the fashion world, might they expand the possibilities, seek out alternative brands that have both style and tech at their heart, in order to expand the Apple portfolio?
This progression only makes sense. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. Facebook itself wins by making that path as short and self-contained as possible
“Furthermore, the social media coverage of the ‘circus’ surrounding fashion, which now includes celebrity sightings and street style, in some cases becomes more prioritised than the fashion being presented.”
“The sites will run on a new publishing platform that Hearst has spent the last year developing, which prioritizes a few things. One is the growing contingent of people reading on mobile: Stories will be positioned in an infinite scroll to better suit phone screens. Another is advertiser satisfaction.”
“To create images it posts regularly—it puts up at least one new image per platform each weekday and one across all platforms on weekends—Estée Lauder stages elaborate photo shoots quarterly. Photos appearing now were shot at a rented Hollywood Hills ranch house. More than 500 products were at the ready, along with a photographer, a prop stylist, two hand models and a manicurist.”