Amazon’s Increasing Interest in Brick-and-Mortar

[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.

[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.

Read more… via Women’s Wear Daily

Hearst Digital’s New Publishing Platform Aims to Be an Advertiser’s Dream

“The sites will run on a new publishing platform that Hearst has spent the last year developing, which prioritizes a few things. One is the growing contingent of people reading on mobile: Stories will be positioned in an infinite scroll to better suit phone screens. Another is advertiser satisfaction.”

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How Estée Lauder Creates Effective Photos for FB, Pinterest, Twitter, IG

“To create images it posts regularly—it puts up at least one new image per platform each weekday and one across all platforms on weekends—Estée Lauder stages elaborate photo shoots quarterly. Photos appearing now were shot at a rented Hollywood Hills ranch house. More than 500 products were at the ready, along with a photographer, a prop stylist, two hand models and a manicurist.”

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