Amazon’s Increasing Interest in Brick-and-Mortar

[L2] has studied the effects of opening a physical store on pure-play retailers, among them Trunk Club, Rent the Runway and Warby Parker, and found that after opening a store, each saw a spike in search activity that was relatively sustained.

[Mabel McLean] said it would be strategically advantageous for Amazon to open fashion-specific, brick-and-mortar locations to publicize its offering.

Read more… via Women’s Wear Daily

RetailNext Raises Another $30 Million To Track In-Store Data

As of December last year, RetailNext was already tracking over 500 million shoppers per year, collecting data from nearly 100,000 in-store sensors across locations in 33 countries. Companies that use RetailNext include Bloomingdales, American Apparel, Brookstone, Mont Blanc, Ulta and Family Dollar.

Read more… via Business of Fashion

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