Anthony
Santagati III, JD

is a luxury digital strategist
& creative director

Based in NYC

    FT5 Fashion Tech Five

  1. The New Vogue.com
  2. Apple’s iWatch to debut alongside new iPhones
  3. Burberry & Gucci Have the Most Advanced Omnichannel Strategies in Luxury
  4. Adidas Joins Wearable Stampede With Fitness Tracker
  5. RetailNext Raises Another $30 Million To Track In-Store Data

Biography

Anthony Santagati III is a native of the South Carolina Sea Islands and the eldest of three. As a luxury digital strategist and creative director he’s demonstrated an ability to predict and implement new technological trends. With a particular emphasis on high-end fashion & retail brands and nearly 15 years of involvement in e-commerce solutions Anthony has developed a keen understanding of consumer-focused strategies and is working to incorporate emerging technologies and ideas into traditional fashion markets.

Anthony graduated from Howard University with a BFA in experimental studio art and soon followed it with a Juris Doctor from Howard’s School of Law. After law school he migrated to Brooklyn, New York City where he currently lives, tweets, and instagrams with reckless abandon.

In addition to his professional pursuits, Anthony serves as Member-at-Large of the Howard University Alumni Association Executive Committee, after previously serving as both Vice President and President of the Howard University School of Law Alumni Club of NYC.

Résumé

Experience
Digital Strategist & Creative Director (2012 - Present)
Various Companies
Various

Advises startups and small to midsize companies and non-profit organizations on branding, content, e-commerce, social, and digital marketing strategies. Creates brand names, logos, and other brand-related nomenclature for both internal and client-facing uses. Directs development and launches of websites on various platforms for fashion designers, photographers, national and international retailers and events, law firms, et al. Guides photoshoots for e-commerce and editorial uses. Designs ticketing, email marketing, and social marketing strategies for events.

Chief Content & Digital Strategist (2012 - 2014)
Decoded Fashion
Apparel & Fashion

Led digital strategies to maximize reach to corporate partners, startups, and customers. Directed creative and supervised development of new event websites. Helped curate best in class digital technologies and platforms for international fashion tech events such as The World’s First Fashion Hackathon; The Decoded Fashion Forum at Mercedes-Benz Fashion Week, presented by Condé Nast; and Decoded Fashion: London, in association with EDITD and 10 Downing St/GREAT Campaign. Developed content for SXSW V2V 2013 presentation.

Vice President of Marketing (2012 - 2012)
Quincy Apparel
Privately Held, 1-10 employees, Apparel & Fashion

Designed marketing and branding strategies, with focuses on content, digital marketing including email and social media, and brand styleguides. Directed creative strategy including all photoshoots from concept to completion, early stage and e-commerce sites, and launch events.

Manager, Creative & Digital Media (2007 - 2012)
Lacoste
Privately Held, 501-1000 employees, Apparel & Fashion

Managed creative and social media projects. Discovered new digital consumer engagement opportunities for the brand, including Foursquare, Tumblr, Instagram, and Twitter. Launched @lacoste Twitter account in 2008 and cultivated its growth to over 350,000 followers within 2 years. Supervised design and copy for email marketing and e-commerce website. Directed creative work including microsites, direct mail, ad layouts, special event invitations, in-store signage, and e-commerce still-life photo shoots, all while curating the music program for over 100 of Lacoste USA’s retail stores on a monthly basis.

Creative/Web Projects Coordinator (2006 - 2007)
Burberry
Public Company, Apparel & Fashion

Managed e-commerce site redesign and all special projects between US, UK, and outside agencies including devising timelines, providing direction and assets to vendors, and coordinating approval process throughout. Produced calendars in conjunction with the Marketing team and distributed them internationally across all retail channels. Designed landing pages, emails, site alterations, and banner ads as required.

Web Systems Technology and Support Consultant (2002 - 2006)
Aids Action
Nonprofit Organization Management

Supervised web development for main website and microsites. Trained interns in web systems. Designed ads, direct mail, and other items as required. Launched AIDS Action MySpace page.

Associate, Tax & Legal Services (1999 - 2001)
PricewaterhouseCoopers
Partnership, Accounting

Performed market research and market targeting, including profiling e-commerce strategies and creating target lists using on and offline sources. Standardized research strategies for experimental internal research group. Created training manual and workshop to extend those strategies to associates and managers.

Education
Howard University School of Law (2001 - 2005)
JD, Law
Activities and societies: Student Bar Association Chief Financial Officer 2002-2003, 1L Class Vice President 2001-2002, Intellectual Property Students Association, Sports & Entertainment Law Students Association, Black Law Students Association, Public Interest Law Students Association, Phi Alpha Delta Legal Fraternity, Sigma Delta Tau Legal Fraternity
Howard University (1994 - 1999)
BFA, Experimental Studio Art
Activities and societies: Captain - Howard University HCASC Academic Team, Big Brother/ Big Sister, President - College of Fine Arts Student Council, Chairperson - HU General Assembly Elections Committee
Beaufort High School (1990 - 1994)
Diploma
SC Governor's School for the Arts (1993)
Visual Arts

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